마케팅커뮤니케이션2022-04-19Hit 1844
■ A statement issued by the Council of
Genetic Enterprises
■ Demand for encouragement of innovative
services such as wellness
■ Emphasize efforts to self-purify
regulatory improvements ahead of the implementation of the DTC certification
system this year
"Genetics provide solutions to diagnosis
and treatment and become the foundation for innovation in the bio-industry
ecosystem. Consumer Direct Request (DTC) genetic testing services could be a
conduit for innovation." Hwang Tae-soon, chairman of the Genomic Companies
Council under the Korea Bio Association, stressed on the 14th, "We should
boldly encourage innovative services to come out in safe areas such as wellness
rather than putting excessive regulatory frames on DTC."
Twenty-seven members of the Council of
Genome Companies issued a "statement to create a proper DTC genetic
testing service ecosystem" and said, "We will contribute to the
creation of a healthcare ecosystem and bio-powerful country by making efforts
to provide safe DTC services that meet legal guidelines along with regulatory
innovation."
Specifically, he worked with the
government, medical, legal, and civic groups to create the △ healthcare
ecosystem to encourage the provision of high-quality services within the △ DTC
certification system and to comply with the △ Personal Information Protection
Act. In addition to urging the government to improve regulations, it emphasized
the need to create a sound ecosystem and the industry's willingness to
self-purify ahead of the implementation of the DTC certification system this
year.
DTC genetic testing refers to a test
conducted by a consumer directly requesting a genetic testing agency without
going through a medical institution. It has a net function of predicting the
risk of individual diseases and preventing diseases by improving lifestyle
habits. It is also considered the best healthcare service in the
non-face-to-face era. More than 10 companies entered the market as services
became possible in Korea in 2016 due to the revision of the Bioethics Act, but
the industry was slow to revitalize due to opposition from the medical
community and higher regulatory strength than advanced countries. The issue of
equity with overseas companies that provide services without item restrictions
has also continued to emerge as they are not subject to domestic regulations.
The number of test items, which were
limited to 12 including skin, hair loss, and blood pressure, will increase to
70 through a pilot project, and a DTC gene test institution certification
system will be implemented this year that allows certified companies to add
test items after deliberation by a separate review committee.
However, medical tests such as disease
diagnosis are still not allowed. In addition, every time an inspection item is
added, it must be reviewed, and if the review committee is formed around the
medical community, there is room for it to act as another regulation. In
addition, DTC services can lead to service innovation such as personalized diet,
exercise solutions, and drug prescriptions only when they collaborate with
heterogeneous fields, but there are concerns that it will be difficult to
expand the market if the meaning of DTC is limited to deliver sales and test
results.
CEO Samuel Hwang said, "Based on
scientific and medical clues provided by genes, hospitals, examination centers,
food companies, and exercise management companies need to create innovative
killer applications such as diagnosis, treatment, and healthcare."